A concept football shirt is basically an unofficial shirt, made by fans who happen to be good at graphic design. Designers can work with certain manufacturers to bring their creations to life, although many simply remain as pictures as part of larger collections.
Websites such as DesignFootball.com run competitions for designs, and also act as a hive for designers to show off their work, although a search on Twitter using certain hashtags will bring back some very lovely (if unused) designs, such as this one:
Bradford City AFC “Lister Mills Concept Kit”#bcafc #bradford #listermills #football #kit #footballkit #footballkitdesigns #footballkitdesign #conceptkit #claret #amber #valleyparade #efl #eflleagueone #bantams #westyorkshire #soccer #soccerkitdesign
— Jon Maher (@jonmaher) December 9, 2018
Where Can I Buy A Concept Football Shirt?
There are a few shops that sell them, but the biggest is probably UK Soccer Shop. Here are a few that we really like:
Where Can I See More?
There are plenty of great designers out there, so the best advice is to start following these guys:
— Graphic UNTD (@GraphicUNTD) July 7, 2019